June 19, 2021


by: admin


Tags: Aware, CEO, Hacks, Life, Neostrategy, Strengths


Categories: adhd

Life Hacks & Being Strengths Conscious w/ Neostrategy CEO, YK

YK is unique business coach and strategy consultant who focuses on turning around the companies and help them with all round growth. He found his strengths and uniques strengths after working in corporates for 2 decades. He runs unique boutique business coaching and consulting firm called Neostrategy. Based out of India but serving Globally. Today we talk about his NeoPlanner and how he uses his ADHD to bring new and unique ideas and solutions to his clients. Enjoy!



In this episode Peter & YK discuss:

:40  –  Intro and welcome YK

1:40    Tell us what prompted you to understand your ADHD, learn more about it, and discover ways to help others.

4:00    On growing up with ADHD, getting bored easily and your family dealing with those differences

5:14    On the corporate working world and learning how you didn’t quite “fit in”

6:53    On taking the leap of faith to start your own business/path –  family pushback/support

9:58    On continuing issues w/ ADHD, adjusting to them & other things that might be frustrating

11:26  –  On the importance of a daily routine 

12:45    On getting off track and getting back on the right course

13:30    On explaining ADHD to neuro-typicals – a process that works 

14:35 – More on how to advise people who don’t understand issues with ADHD-

15:53  –  On the Neo-Planner and what it is/how it works

18:45  –  How do people find you and learn more and reach out to you?  The best way to find me is in within WhatsApp  He’s on LinkedIN and YouTube His website is: http://neostrategy.in  His number in India is:  91-9949-211399 or via email: YK@neostrategy.in

19:26    Thank you YK! And thank YOU for subscribing, reviewing and listening. Your reviews are working! Even if you’ve reviewed us before, would you please write even a short one for this episode? Each review that you post helps to ensure that word will continue to spread, and that we will all be able to reach & help more people! You can always reach me via peter@shankman.com or @petershankman on all of the socials. You can also find us at @FasterThanNormal on all of the socials. As always, leave us a comment below and please drop us a review on iTunes and of course, subscribe to the podcast if you haven’t already! As you know, the more reviews we get, the more people we can reach. Help us to show the world that ADHD is a gift, not a curse! Do you know of anyone you think should be on the FTN podcast? Shoot us a note, we’d love to hear!

19:50-  Faster Than Normal Podcast info & credits




Okay, everyone. Another episode of Faster Than Normal is coming your way and it is sponsored by absolutely no one. I don’t put ads on most episodes, so you can get the full enjoyment of the episode itself.  Welcome to Faster Than Normal, my name is Peter Shankman. I am happy to have you here, as always today, we are talking about ADHD, about productivity.  We’re talking about how everything can be a gift if you just learn to use it well, and we’re talking about it with a man who’s calling us in from India. His name is Y K. Honestly, his initials for names, he’s just like VIN diesel or XXX, Madonna. He is a unique business coach. He’s a strategy consultant.  He focused on turning around companies and helping them with all around growth. His strengths come from working with companies internally for over two decades, and he runs a fun little business consulting firm called http://neostrategy.in/neoplanner/http://neostrategy.in/about-yk/ and he sent me something called the http://neostrategy.in/neoplanner/ which is a pretty cool planning and productivity book, we’re gonna talk about that. He comes up with unique ideas to help himself and his clients, that’s his super power. Welcome to the podcast YK, good to have you. 

Hi Peter, thank you. 

Glad that glad to have you here, man. So tell us what prompted you to understand your ADHD and, and learn about it, in such a way that you realize you could actually help people with it.

Yeah, sure. This is a topic I’m really, really passionate about. Uh, so this goes back like, uh, probably a decade or even before. Uh, so I always, it’s almost like, I would say since childhood. I felt that there is something different and unique about me, but I never could understand what is the difference, OK?  So growing up in the career, I worked in a lot of IT consulting companies, so I was doing all right, but, uh, the more and more, uh, you know, as I was growing up, I could see that there are some things, uh, are unique with me. Like for example, that I’m sitting in a group of people, um, the way everybody thinks versus the way I think used to be different, but then I always used to, uh, you know, uh, shy away, stay back thing, thinking that maybe what I’m thinking is not right. But apparently what were the thoughts that I was getting later? I could come out. Uh, I can see that somebody else is, uh, you know, bringing them as ideas. So I used to get a lot of ideas, thoughts, and try to be unique and even in, from childhood, right?  So I’ll give you an example. So the subjects, which are very easy for everyone, I used to get bored. OK things like mathematics physics, which used to create a lot of interest in me. So I used to solve them and they used to get a lot of interest. So I was always curious, there’s something wrong with me, or there’s something different with me, uh, which is not usually with the group of people.  OK so that is what actually led me into more and more, um, and sometime, while I was in the US for around eight to nine years period, I’d  gone through little bit of a down period. That is when I started reading, I considered different people, like could not get the right answers. Then slowly I realized the whole game that I was going to is dopamine game.  OK, iIt took unfortunately a decade of time for me to figure it out, figure it out on my own. Uh, but then I’m glad that I found that. And, uh, later I realized after I realized that this is what I have and I went on and find my own strengths, what I’m to get. And that’s where my journey started.

Let me, let me ask you a question though, because wasn’t that, um, you know, growing up, being different and getting bored, didn’t that get you in trouble? Weren’t you, you know, did you have, like, parents were like, why can’t you just focus? Why can’t you pay attention? You know, that’s a lot of our, a lot of our listeners that talked about that, being a huge problem.

Yeah, that’s interesting. But in my case, what happened was, um, I, I, I grew up from a very small village in India. And I was for that village. Uh, you know, I was the, in the school, I was the topper, but then what people never realized was let’s say if my capability would have been a hundred percent for the effort I was putting, I was only getting, let’s say 80 or 75.  OK, so obviously used to think that there is a, there is a, there is a gap between what I could do versus what I’m able to do that under it underachievement or the missing achievement part was there. But since I was, I came from a very small village. Uh, my standards there itself was very high. So people thought I was a super, uh, uh, I was doing very well, but then inside of me, I knew that I am a lot more capable than than what I was delivering. You see what I’m saying? 

Yeah, that makes a lot of sense. That does make a lot of sense. So as you, as you grew, and as you became an adult and you started in the, in the, in the corporate world, you know, in, in, in, in getting a job and everything, were you at any point working for a company where you’re like, I just don’t fit in this doesn’t work for me.

Oh, yeah, absolutely, absolutely. So that is the pull together, right? So actually this is what, so in United States for around  eight, nine years and the UK who is a UK Australia. And so while I was in the customer facing roles, while I was doing the more of a consulting sales kind of roles, I was doing fine.I was able to feel that I was fitting there, but then around 2010 ish, 10 time, I came back to India and once I came back to India, I was actually, uh, you know, uh, {indistinguishable} refers to do rules,???which are more like, uh, you know, near the more of a things which needs a lot of attention to details. And a lot of, uh, you know, uh, very detailed work, which is not my strength, OK,  I had to struggle a lot. That is when actually I started really, uh, you know, talking a bit, uh, saying that this is not, I’m not, I was, I was totally, every year I started feeling that I was not fitting into the culture, I was not fitting into the kind of work. And one of the other things was, I don’t know if this is common with all the people with ADHD type of a brain. Uh, freedom is one of the top notch value systems for me so the more I was growing in the corporate world, the lesser I was getting the freedom, OK, so that combined with the, the misfit of my strengths with, to whatever the work was given and, uh, and the, you know, misalignment of my freedom, and that was completely knocked me off, that is when I actually discover my strengths and they started my own consulting firm called Use Strategy. That’s been my happy journey or my real true self, uh, started, uh, coming out.

Makes sense. Um, when you went out on your own, did you receive any pushback? Um, I know that when I started and a lot of people who started realize they just had to do this, uh, if they didn’t have a family that was used to that, or, you know, didn’t come from an entrepreneurial family, you know, it, it was difficult.  It was, you know, how are you, how are you, what are you going to do? How are you going to survive? This is not what we do. Did you encounter any of that? 

Yeah, yeah, fortunately actually in my situation, it’s the other way around because my wife is actually very, very supportive to me and she has seen me very closely and she always wanted me to be happy and she thinks that I have a lot of capabilities, but I never believed in, so honestly, uh, so she was very supportive. And, uh, and at the same time, since I kind of scientifically know about my strengths, I did a good amount of a piloting and experimenting before I jumped in fully, OK, one of my strengths is called strategic. So I used my own strategic in my career transition and I did a lot of pilots, before I actually made some money, uh, you know, I made some money before I took the final decision. So it was like a good, good amount of experimentation I have done. And I got the confidence. Of course I did go through a little bit of anxiety and stress, but from a family point of view, there is a complete support to me, so that was, I was lucky enough in that way.

Makes a lot of sense. 

And actually what I feel, uh, Peter is that, uh, I… I feel doing this is much easier for me now instead of continuing in  my corporate work. So I feel now because I’m playing to my complete strengths and then living my values of freedom am completely, you know, really cherishing every day, and I do a fantastic amount of, uh, I feel so, great work, at least I feel for my clients. So it’s every day is a looking forward day. You know, I, I don’t have any  {indistinguishable}or anything, so I’m really enjoying what I’m doing. 

Well, I think that’s one of the benefits is that when you finally do find it, not only when you love what you do, but when you realize that what you’re doing, um, benefits you and other people, it just changes everything.  It makes you feel so much better. 

Well, absolutely, absolutely the best. I think, see, this is one thing I will tell you, Peter, so lot of for ADHD people and, uh, you know, people say that know your strengths  per you have two strengths, but I think the challenge is most people do not know how to find the strength scientifically, OK In my case, I could go through the process scientifically. I really know what I’m good at. And I puts… it took a lot of time and once to latch on to your strengths, I think you’ll supergift. So until then it could be struggled. So that is one of the, my key message. Uh, you know, the point I wanted to share with people is that, and I think for it specifically for ADHD, people, strengths is the only weapon they have, OK, because the moment you try to focus on the gender things, you lose the game. So you should, we all should know how to find our own strength scientific way so that we can play very, very powerful game.  

I think, obviously, as great as it sounds, you know, there’s always, uh, it’s never perfect. Right. So tell us about sort of the, some of the problems that you have or how you adjust them or the things that you know, drive… still drive you crazy.

Yeah, I think so. One thing I can tell you is that, um, I don’t know about others, but I have figured out on my own, the whole crux of the, the formula. Okay. Uh, in fact, I’ll share you sharing my one other . I have. I have found with this whole dopamine magic and the game a little ahead of the game. So basically I have a neat  a very nice diagram called Viagra.  There’s a left side of the V and there is a right side of the left side of his V the destructive way of getting the dopamine through addictions and all those nonsense, the right side of the, uh, viz, the, all these good things like exercise, meditation, yoga, uh, you know, doing great work creative or problem solving those things.  So. I started, uh, you know, mass mastering the whole art of Dopamine very well. So. As long as I’m managing my Dopamine very well. I don’t get into any issues. Okay. The days or times when I actually miss my document management, that is when I will, I will know that I’ve. So no, uh, I would say that I’m pretty consistent, uh, uh, Peter with my routine.  I know I do regular, uh, meditation and regular exercise, some form or the other. So these things will keep me my Dopamine, {indistinguishable} almost like this every morning I fill my Dopamine, and then I play my game. So the days when I don’t feel my Dopamine, I know that it’s not going to be great day.

Tell me about your, um, daily routine.

Yep. So I basically wanting it is almost like from last one and a half year been pretty consistent. I wake up at 6, and 6:15, I have online yoga, yoga. So it goes for, for, uh, one hour. Uh it’s…it changed me in life really very well. The consistent yoga practice, then I do 45 minutes of, uh, meditation. I think I cost close to 550 or 600 hours of meditation now.  So it’s, this is consistent. And during weekends I go for long runs, a little bit of weight training, but almost all seven days, the first two hours of my day, between six o’clock to eight, o’clock it just. Uh, goes into my schedule. Then I do my new planner. I sent you, right. I do 10 minutes of new planning, uh, because that, that really keeps me on the track. Then what I do is the basically divide the day into two parts. Okay. Two parts is basically one is the strategic zone. The other is the operations zone, the strategy zone is the zone where I create, like, basically I’ll be working on business, like creating intellectual property or doing some design or creating some, offering, creating some methodology after that, the negative to my consulting and coaching calls. That’s the way I divide my day. 

Okay, and what happens when things go off track? Because you know, like I said, it’s not always perfect. So what happens when things go off track? How do you get yourself back on the right course? 

Yeah, it’s a good thing. Right? So I have a lot of hacks, and one of the hacks  I follow is that I wear my shoes and go for a jog for a 5… 5K. So I know as I told you, right, my, the whole trick, is I know there is nothing I need to blame or look for or analyze that thing all I know, is that  the moment that things are not going well,, I know that my Dopamine is getting imbalanced, I just do some kind of an exercise and I’ll get it  back. How do you, yeah.

And I’m sorry, go ahead. 

Yeah, exercise is one of my hack. I get back, um, uh, to, to the class. So basically refill my, my Dopamine, either, it is exercise and meditation, and then I get back to my track.

How do you explain to people who might not have ADHD or understand the things that we go through? Why do you… do some of the things you do, or do you just simply not care?

No, I don’t care, actually. So this is interesting, right? So this is in fact a frustration and I’m an, I’m a person I’m not so much keen on making a social moment on these things, but then I, what frustrates me, I’ll tell you again, I it’s, it may be different in different countries, except for example, in, um, in India or even not just in India, in some of the other places also, thatI speak about ADHD, right? Uh, in fact, I was talking to somebody, someone, one of my client today with ADHD. The first thing that they say is that, Oh, it’s for kids, you don’t have ADHD. They don’t understand what ADHD is. Second, they think that, oh, this is some attention problem. The third thing they say is that, yeah, everybody’s distracted.  So I feel, Oh my God, you can, you have no idea what you’re talking about. So kind of what I realized, uh, Peter is that, it is very difficult to explain to a non {indistinguishable} person about ADHD. 

OK, so what do you wind up telling them? 

Okay. I mean, normally I don’t tell them anything, so I just tell them that if at all, if somebody is that, why are you doing all these things? Uh, I mean, why do, why do you need to be so particular about rituals? You don’t, I don’t take certain things and all those things. I just say I have a different kind of a brain. I need to just manage it. Okay. It’s not a disease, it’s not a disorder, it’s just the creative. It’s the creative gene. It’s like I say, it’s a hunger gene, so that gene needs to be managed {indistinguishable}

I like that. It’s not a disease. It’s not a disorder. I like that.  

No, it’s not a disease, We can see the thing that what I, uh, what I always still I’m still trying to figure it out is I sometimes ask that by nature, the knee did, the nature has actually created this kind of a brain and structure. Or is it not… because it, if the nature has not created that kind of a structure, I’m not sure whether this much of this much innovation and creativity would be possible in the world. I sometimes feel like I take it as a by design. Some people are, are, are like this. I think we should accept it. Try to manage the simple metaphor I have is, it is today,,,, I call it, the roses with thorns. You need to manage how to, uh, you need to manage the thorns and appreciate about a rose. We are like a roses with thorns. 

That’s a great, that’s a great, I love it. That’s a great analogy. Talk about your Neo planner. 

All right. So this new planet, I honestly, I had created because of my own, uh, this whole focus and, uh, you know, the, the distraction issues.  I was looking for a lot of, uh, uh, planners, uh, a to-do list, kind of a thing. Uh, Peter. So I bought a lot of, uh, general planners and they tried a lot of apps, these that, but no way, actually they did not know where they gave me a comprehensive way of managing myself. Okay. So what I meant is that. So then when we talk about the productivity data, right?  What is the people who will say it, say, Oh, you have a task and you do it. But I never build the concept because it’s not about tasks, right? I can come, I can wake up and finish five tasks, but that’s not just the complete thing, rght? So this is where I designed the concept. Okay. After researching so many of them, I got really frustrated because I was not getting what kind of planning planner I want.  Right. I went, created the framework. You can see that in the planner, it’s there on pyramid. It is called neo-productivity. Neo-productivity is basically a full layer, uh, uh, you know, uh, productivity management tool. Basically you have to manage your life productivity. What is life productivity? Life productivity is about having the right values, right beliefs, right? Purpose for your life. Those things, all the other natures land belief system you should have because you… maybe you’ll be doing a hundred great tasks. What if you feel that a value system is completely screwed up, right. That’s… that’s not productivity, right?  So you cannot just measure a person’s productivity, just by a number of tasks.  So one, iis the life productivity then comes to the mind productivity, your ability to do deep work, your ability to create… to create, to work. All those things has pumped into the mind productivity. Right? How, how, how much might your mind is focused? We’ll do a report. Then it comes to the strengths productivity.  This is where all of us, we are born with some unique talents. Right? So you need to basically see how much of your talents or strengths are you able to leverage? That’s what strengths product with it. Once you attack in the life, productivity, mind productivity and strengths productivity, then comes to the task productivity.  If you manage the first three layers, task productivity become very natural. You know, subs and phenomena actually OK, to be taken care of, so, whereas the entire world talks, talks about only task productivity. So that is when I created this structure and they designed this. In fact, honestly, I created this for myself later on.  A lot of my clients, uh, used it and they found it very useful. That is when I kind of created as a product. So it is really beneficial. Um, it really, I would say it’s, I don’t remember the word, but definitely one of the, one of the first planet, which comprehensively oxable your life, mind strengths, task productivity.  It is a complete, uh, handle of your whole life. That that’s the, that’s the beauty about this planet. 

(18:45) I love it. I love it. Awesome. YK,  how can people find more about you? Where can they go? 

Yeah, the best way is you can WhatsApp me. I’m the most active person on WhatsApp. I’ll you? My number it’s I’m in India, so code is 91…. 91-9949-211399- a little bit again, 91- hyphen 9949— 211399, or they can also reach me on yk@neostrategy.in, again, YK@neostrategy.in

Awesome. Very cool. Well, thank you so much for taking the time, I appreciate it. 

Thanks, thanks. Thanks for having me take care. 

Bye guys, you’re listening to Faster Than Normal, thank you so much for listening as always. If you like what you hear, drop us a note, leave us a review. We’d love to have you, uh, if we can answer any questions, shoot me an email at https://www.shankman.com/ or Tweet me, Facebook, me, Instagram, me, whatever I’m everywhere. We will see you next week with all new interviews. Thank you so much for listening. And remember, ADHD is not a curse. It is not a condition, it’s not a disease, it is a gift, we just need to learn how to use it. See you guys next week.

Credits: You’ve been listening to the Faster Than Normal podcast. We’re available on iTunes, Stitcher and Google play and of course at www.FasterThanNormal.com I’m your host, Peter Shankman and you can find me at petershankman.com and @petershankman on all of the socials. If you like what you’ve heard, why not head over to your favorite podcast platform of choice and leave us a review, come more people who leave positive reviews, the more the podcast has shown, and the more people we can help understand that ADHD is a gift, not a curse. Opening and closing themes were composed and produced by Steven Byrom who also produces this podcast, and the opening introduction was recorded by Bernie Wagenblast. Thank you so much for listening. We’ll see you next week. 


Don’t miss these tips!

We don’t spam! Read our privacy policy for more info.